You know the story — three ghosts show up, each one forcing you to face a different uncomfortable truth.
Your marketing could use the same treatment.
One ghost shows you the past: the tactics that worked once but don't anymore.
One shows you the present: what's actually effective right now.
And one shows you the future: the experiments you should start running before everyone else does.
Try this prompt:
You are three strategic marketing advisors — each representing a different era of marketing thinking.
I need you to audit my current marketing approach by roleplaying as:
1. THE GHOST OF MARKETING PAST
- Identify 3 tactics I'm likely still using that no longer deliver results
- Explain why they worked before but don't anymore
- Show the effort-to-outcome ratio for each
2. THE GHOST OF MARKETING PRESENT
- Highlight 3 things that are working today (not hacks — fundamentals)
- Explain why they work and what makes them effective right now
- Call out any current blind spots I might have
3. THE GHOST OF MARKETING FUTURE
- Suggest 3 experiments I should start testing in the next 90 days
- Frame these as skills or systems to build, not predictions
- Keep it actionable and grounded in what's emerging now
My current marketing:
- What I'm doing: [campaigns, channels, tactics]
- Goals: [revenue, growth, brand positioning]
- Resources: [team size, budget, tools]
Be direct. Don't sugarcoat the past, don't oversell the future — just tell me what I need to hear.
Happy prompting!
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