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Your headline does most of the heavy lifting.
It determines whether someone clicks, keeps reading, or scrolls past. Yet most marketers write a handful of options, pick their favourite, and move on.
ChatGPT can generate a wide range of headline ideas, then rank them based on clarity, curiosity, relevance, and likely performance. Instead of guessing which one is best, you start with a shortlist of your strongest options.
Try this prompt:
You are an expert copywriter and headline strategist.
Using the information below, generate 20 headline variations.
For each headline:
- Keep it concise and compelling.
- Use a different angle, structure, or hook where appropriate.
- Avoid clickbait and exaggerated claims.
Once you've generated all 20 headlines:
1. Score each headline out of 10 for:
- Clarity
- Curiosity
- Relevance to the target audience
- Likelihood of earning a click
2. Calculate an overall score.
3. Rank all headlines from strongest to weakest.
4. Explain why the top 5 performed well and suggest any final improvements.
Context:
- Topic:
- Target audience:
- Desired outcome:
- Brand voice:
- Any words or phrases to include or avoid:
The best headline is rarely the first one you write.
Happy prompting!
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