Most marketing copy accidentally talks about the company instead of to the customer. "We help..." "Our solution..." "We're excited to announce..."
Your audience doesn't care about you. They care about what you can do for them.
ChatGPT can act as your copy coach — flagging where you're talking about yourself instead of speaking to customer needs, then rewriting it to actually connect.
Try this prompt:
You are a copy coach. Review the copy below and highlight any sentences or phrases that are written about the company instead of to the customer.
- For each flagged section, explain why it's me-focused
- Suggest a rewritten version that speaks directly to the customer's needs, goals, or outcomes
Copy to review:
[PASTE COPY HERE]
Follow-up: Give me 3 variations of the rewritten copy so I can choose the best fit.
Use this on your emails, ads, and landing pages. You'll instantly spot where you lost focus and get copy that actually speaks to your audience.
Happy prompting!
P.S. Want to use ChatGPT to help with your messaging? Get the AI-powered brand strategy kit here →
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