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Your unfair advantage isn’t always a groundbreaking product or a secret feature. It might be your audience, experience, point of view, process, access, or the specific problem you solve better than anyone else.
The problem is that it’s hard to see your own strengths clearly. You’re too close to the brand, and competitor research often turns into a list of similarities.
ChatGPT can help you compare the market from a sharper angle. Give it your website and a few competitor websites, then ask it to identify the gaps, patterns, and strengths that could become a more defensible position.
Try this prompt:
Act as a brand strategist. Analyze my website and the competitor websites below to identify my brand’s potential unfair advantage.
My website: [PASTE URL]
Competitor websites:
1. [PASTE URL]
2. [PASTE URL]
3. [PASTE URL]
Compare them across:
- Target audience
- Core problem solved
- Main promise
- Products or services
- Brand voice and point of view
- Customer experience
- Proof and credibility
- Content themes
- Features or benefits
Then provide:
1. The strongest advantages my brand already has
2. Three gaps or opportunities competitors are not clearly owning
3. The one position I could build that would be hardest for them to copy
4. The evidence supporting your recommendation
5. Specific changes I should make to my homepage, messaging, and content
Separate real advantages from generic claims. Be direct, critical, and specific.
Use the output as a starting point. Your advantage only becomes real when you build it into your offer, messaging, and customer experience.
Happy prompting!
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