Most SEO content underperforms because it repeats the same advice as everyone else.
The opportunity isn't writing better. It's writing different.
ChatGPT can audit top-ranking articles and surface the gaps they ignore; the questions left unanswered, the perspectives missing, the angles nobody thought to cover.
Try this prompt:
You are an SEO content strategist. I need you to analyze the top-ranking content for a keyword and identify content gaps.
Target keyword: [INSERT KEYWORD]
Step 1: Review these top 5 articles:
[PASTE URLS OR KEY EXCERPTS]
Step 2: Summarize what they all cover:
- Common themes and advice
- Shared assumptions or perspectives
- Repeated examples or use cases
Step 3: Identify what's missing:
- Questions not answered
- Perspectives not represented
- Audiences, use cases, or contexts ignored
Step 4: Suggest 3-5 content angles built around these gaps that would differentiate my article from what's already ranking.
Make your suggestions strategic and specific.
Now you've got content angles page one didn't think to cover, and search intent that's still underserved.
Happy prompting!
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