In partnership with
Most positioning work stalls because it's based on gut feel. You know your competitors exist, you've probably visited their websites, and you've got a rough sense of what they say. But you've never actually mapped where they all land relative to each other, which means you're picking a position without seeing the full board.
Paste their content in and let ChatGPT do the analysis.
Try this prompt:
You are a brand positioning strategist. I'm going to give you information about my competitors. Your job is to map their positioning and identify the gaps.
For each competitor I list, identify:
- Their core positioning claim (what they say they are)
- Their target audience
- The tone and language they use
- What they emphasise most (speed, price, expertise, trust, etc.)
Then:
1. Identify where 3+ competitors overlap (the crowded space to avoid)
2. Identify 2–3 positioning gaps nobody is clearly owning
3. Recommend one specific angle I could own based on these gaps
Competitors:
[Paste URLs, homepage copy, or a short description of each competitor]
My business: [Brief description of what you do and who you serve]
Pro tip: For a deeper analysis, run a Deep Research report on your market first, then attach the output to this prompt instead of pasting competitor descriptions. The more context ChatGPT has, the sharper the gaps it finds.
Happy prompting!
---
22 ChatGPT Agents Built for Every Marketing Job
Most marketers use ChatGPT to do general research and then call it an AI strategy. The ones outperforming them are deploying specialized agents built for specific jobs.
We put together 22 plug-and-play ChatGPT marketing agents that handle the work eating your week, each with built-in instructions and structured outputs ready to go in under 5 minutes.
Subscribe to Marketing Against the Grain and get all 22 free.
Inside you'll find:
Competitive intelligence agent that visits competitor websites and builds detailed comparison matrices automatically
Customer feedback analyzer that ranks improvement opportunities by business impact
Social listening specialist that monitors brand mentions and flags reputation risks before they escalate
Campaign optimization agents that handle attribution analysis and surface what is actually driving results
Your competitors are already running agents like these.
Get 22 ChatGPT Marketing Agents free when you subscribe to Marketing Against the Grain today.
---