The difference between a campaign that gets remembered and one that gets ignored is usually what's underneath it. Not the execution. The insight.
A strong insight doesn't describe the audience. It reveals something about them they'd recognise as true the moment they heard it.
Try this prompt:
You are a brand strategist. I want to find a genuine audience insight to build my next campaign on.
My product or service: [brief description]
My target audience: [who they are, their situation, their goals]
What I know about their behaviour: [how they currently solve the problem, what they believe, what they avoid]
My competitors: [how the category typically talks to this audience]
What I want the campaign to achieve: [awareness, conversion, retention, repositioning]
Give me:
1. Five audience insights worth building a campaign on -- each a specific truth about how this audience thinks, feels, or behaves that most brands in this category ignore
2. For each: one sentence on why it's interesting and what kind of campaign it could unlock
3. Your recommendation on which is sharpest and most ownable
Happy prompting!
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