Most campaigns describe what something does. The ones that cut through are built on something the audience already feels: a frustration, a fear, or an aspiration they haven't found words for yet.
Try this prompt:
You are a brand strategist and creative director. I want to find the emotional territory my campaign should be built on.
My product or service: [brief description]
My target audience: [who they are and what they care about]
What the campaign is trying to achieve: [awareness, leads, conversion, retention]
What I know about how my audience feels about this category: [frustrations, desires, or beliefs — even if rough]
Give me:
1. Five emotional hook angles — each grounded in a specific audience feeling, tension, or desire
2. For each: a one-line campaign thought and the emotion it taps into
3. Your recommendation on which is strongest and why
The product brief tells you what to say. This prompt finds what's worth saying.
Happy prompting!
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