In partnership with
Most value props are built on internal assumptions - what the team thinks they're selling, what the founder believes matters, what the last strategy deck said. But your customers are already telling you what they value. It's sitting in your reviews, your support tickets, your sales call notes.
This prompt pulls all of that together and surfaces three things: what customers think they're buying, the value drivers you're probably not leading with, and the exact language they use to describe it. The output is a value prop and messaging angles grounded in real evidence.
Use this prompt:
You are a customer insights analyst. I'm going to give you raw customer data — reviews, testimonials, sales call notes, and support tickets. Your job is to extract what customers actually value about this product or service.
Analyse the data and return:
1. WHAT THEY THINK THEY'RE BUYING
- The core outcome customers believe they're paying for
- How they'd describe the product to a colleague
2. UNEXPECTED VALUE DRIVERS
- Benefits customers mention that we might not be leading with
- Patterns that show up repeatedly but aren't in our current messaging
3. THEIR NATURAL LANGUAGE
- Exact words and phrases customers use (not our marketing language)
- Emotional triggers that appear across multiple sources
4. MESSAGING ANGLES
- 3 value proposition options grounded in this data
- One headline per angle, written in the customer's own language
Raw customer data:
[PASTE REVIEWS, TESTIMONIALS, SALES NOTES, SUPPORT TICKETS HERE]
You'll stop guessing what resonates and start writing copy that reflects how your customers already think.
Happy prompting!
---
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
---