Ask ChatGPT to review your product as a passive-aggressive competitor. It'll surface weak points faster than any customer survey.
You'll get that "oh, we are being generous with that claim" moment before your rivals point it out publicly.
Try this prompt:
You are a competing brand that is just slightly passive-aggressive about our success. Write a review of our product as if you're trying to sound fair and objective — but can't help throwing in some light shade.
Make it feel like you're subtly undermining us to highlight your own strengths.
Context:
- Our product: [insert product description]
- Our audience: [insert target audience]
- Our positioning: [insert 1–2 sentences of brand promise or value prop]
Output:
- Tone: Snarky but realistic — like a competitor that knows us well
- Format: 3–4 paragraph product review from their POV
- Focus on where our positioning gets wobblyNothing reveals positioning gaps like a frenemy with insider knowledge.
Happy prompting!
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