Most people use ChatGPT to write SEO content. That's backwards.
The real edge is using AI to do the research first — finding the right keywords, understanding search intent, and mapping them to your buyer journey.
Skip the expensive tools. Skip the guesswork. Get strategic keyword research done in one sitting.
Step 1 — Generate your keyword foundation
Start with your core topic and let ChatGPT build the foundation:
You are an SEO strategist. I need comprehensive keyword research for my business.
Generate 50 keyword ideas across different search intents and buyer journey stages.
Business context:
- Industry: [your industry]
- Target audience: [brief description]
- Core product/service: [what you sell]
- Main competitors: [2-3 competitors]
Group the keywords by:
1. Informational (research/learning)
2. Commercial (comparing options)
3. Transactional (ready to buy)
4. Navigational (looking for specific brands)
For each keyword, include estimated search intent and funnel stage.Step 2 — Map keywords to content strategy
Once you have your list, turn it into actionable content planning:
Using the keyword research above, create a content strategy that maps keywords to specific content types.
For each keyword group, suggest:
- Best content format (blog post, landing page, comparison guide, etc.)
- Content angle that matches search intent
- Priority level (high/medium/low) based on business relevance
- Suggested publishing timeline
Focus on keywords that align with our business goals, not just high volume.Step 3 — Identify content gaps
Find the opportunities your competitors are missing:
Analyze the keyword list and identify 10 content gap opportunities where:
- Search intent is clear but competition looks weak
- Keywords connect directly to our product/service
- We can provide unique value or perspective
For each gap, explain:
- Why this keyword matters for our business
- What type of content would rank well
- How to differentiate from existing contentNow you've got strategic keyword research that connects to real business goals, not just content volume.
Happy prompting!