Use ChatGPT to create your brand voice style guide

Your AI outputs sound generic because your inputs are generic.

Most marketers feed ChatGPT basic instructions like "write this email" or "create social copy", then wonder why everything sounds the same.

The fix isn't better prompts. 

It's a brand voice style guide you can drop into any prompt to instantly transform bland outputs into copy that actually sounds like you.

Try this prompt:

You are a brand strategist. I need you to create a brand voice style guide based on the information below.

Extract or define our voice traits, then output a complete style guide with these sections:
1. VOICE TRAITS (3-5 key characteristics with explanations)
2. TONE GUIDELINES (how we sound in different situations)
3. DO/DON'T LIST (specific language choices)
4. EXAMPLE PHRASES (5-10 phrases that capture our voice)
5. VOICE IN ACTION (2-3 before/after examples)

Make this reusable — something I can copy into future prompts for consistent results.

Context:
- Our audience: [describe your target customer]
- Our values: [list 3-5 core values]
- Sample copy: [paste 2-3 examples of copy you love]
- Industry: [your industry/niche]
- Avoid sounding like: [competitors or styles you want to avoid]

Once you have your style guide, use it as context in every future prompt. 

Just paste it at the top with: "Use this brand voice guide for all copy."

Now every piece of content sounds distinctly yours, not like everyone else using the same tool.

Happy prompting!

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