Most marketers only react once metrics crash.
By then, you've already burned through cash on underperforming ads.
ChatGPT can flag fatigue signals before they show up in your monthly reports — giving you time to refresh creative while performance is still salvageable.
Try this prompt:
You are a performance marketing analyst. Review my ad performance data and flag any early signs of fatigue.
Metrics to analyze:
- CTR, CPC, CPA, frequency, ROAS (by ad)
- Creative type, headline, primary text, visual notes
[ATTACH OR PASTE YOUR AD DATA HERE]
For each ad showing potential fatigue:
1. Identify the likely cause (overexposure, message fatigue, creative mismatch)
2. Suggest a fresh angle, headline, and visual concept to test next
3. Provide 3 swap-in variations likely to restore performance
Benchmark logic:
- Flag any ad with 20%+ CTR drop week-over-week
- Flag frequency >3
- Flag CPA increases >15% over 7 days
Prioritize by budget impact — focus on ads with highest spend first.
You'll catch declining performance early, refresh creative proactively, and keep campaigns efficient without constant manual monitoring.
Happy prompting!
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