Most competitive research looks like this: bookmark a few competitor posts, forget to check them, then panic when you see their latest campaign performing well.
Instead of random lurking, create a weekly competitive digest that turns scattered intel into strategic insight.
Try this prompt:
You are a competitive intelligence assistant. I'm pasting links and content from my competitors' recent posts.
Analyze this content and create a one-page competitive digest with:
1. TOP TAKEAWAYS
- Key insight from each post (1-2 lines max)
- Notable messaging or positioning shifts
2. PATTERNS & TRENDS
- Recurring themes across competitors
- Content types they're pushing
- Audience engagement tactics
3. STRATEGIC IMPLICATIONS
- Potential risks to my position
- Opportunities they're missing
- Market gaps becoming obvious
4. NEXT STEPS
- What to monitor closely
- Ideas worth testing
- Areas where I should respond
Competitor content:
[PASTE LINKS OR COPY/PASTE POST TEXT HERE]
My business context: [YOUR INDUSTRY/POSITIONING]
Keep insights sharp and actionable — I want to spot moves before they hit my radar.
Run this weekly and you'll catch competitor moves while there's still time to respond.
Happy prompting!
P.S. Stop doing output without insight. The Strategic Marketing Plan Playbook gives strategic clarity + execution steps. Get your copy here →
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