Use ChatGPT to condense research into clear insights

Smart marketers don’t share bloated research decks. They use AI to extract the key insights worth repeating.

August 18, 2025

The problem with most research is volume. Ten pages of notes might contain only a few points that actually matter for strategy.

Here’s how you can surface the key insights using ChatGPT.

Try this prompt:

You are a senior marketing strategist. From this research, extract the 3 insights that would change what we do next.

INPUT
[Paste or attach research, notes, articles, etc]

OUTPUT (for each insight)
Insight: one clear, standalone sentence
Implication: what this means for priorities, positioning, or channels
Next step: one concrete action a marketer should take

RULES
- No summaries or recaps
- Plain language, no jargon
- Keep each section to one or two lines max

You’ll end up with a short list of insights that make long research usable, ready to drop into a deck, summary, or strategy doc.

Happy prompting!

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Use ChatGPT to condense research into clear insights

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