The problem with most research is volume. Ten pages of notes might contain only a few points that actually matter for strategy.
Here’s how you can surface the key insights using ChatGPT.
Try this prompt:
You are a senior marketing strategist. From this research, extract the 3 insights that would change what we do next.
INPUT
[Paste or attach research, notes, articles, etc]
OUTPUT (for each insight)
Insight: one clear, standalone sentence
Implication: what this means for priorities, positioning, or channels
Next step: one concrete action a marketer should take
RULES
- No summaries or recaps
- Plain language, no jargon
- Keep each section to one or two lines maxYou’ll end up with a short list of insights that make long research usable, ready to drop into a deck, summary, or strategy doc.
Happy prompting!
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