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A lot of marketing time disappears into the boring 80%: gathering inputs, cleaning files, reformatting notes, turning messy data into a usable table, checking links, building first-pass summaries and preparing work for review.
That work matters, but it’s not where your taste, strategy or creative instinct are most valuable. The better move is to systemize the chores so you can spend more time on the judgment-heavy 20%.
Try this prompt:
Help me find the boring 80% in my marketing work.
Here are the tasks I handled this week:
[paste list]
For each task, identify:
1. The judgment-heavy part I should own.
2. The repeatable preparation AI could support or handle.
3. The inputs AI would need.
4. The checks I should run before trusting the output.
5. Whether this should become a reusable workflow.
Finish with the three best candidates for a plug-and-play AI workflow and explain what time each one would give back.
The win is not doing less marketing. It is spending more of your marketing time where your judgment actually compounds.
Happy prompting!
P.S. This is the principle behind many of my PRO workflows: automate the boring preparation, then use your human brain for the decision.
Sound familiar?
Over 4 million people have had the same lightbulb moment.
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