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A brief can include every expected section and still send a campaign in the wrong direction.
The audience may be too broad. The offer may not support the objective. The message may not give anyone a reason to act. The success metric may not match what the campaign is actually designed to do.
Get ChatGPT to read the brief like a senior marketer whose job is to find the weak points before they become expensive.
Try this prompt:
You are a senior marketing strategist reviewing a campaign brief before work begins.
Read the brief below and challenge the strategy behind it.
Look for:
- Assumptions that have not been validated
- Parts of the brief that do not connect logically
- Decisions that could lead the team in the wrong direction
- Places where the audience, offer, message, channels and call to action do not align
- Risks to the campaign achieving its stated objective
- Metrics that do not properly measure success
Do not rewrite the brief or make decisions for me.
Create a table with:
1. Challenge or concern
2. Why it could weaken the campaign
3. The question the team needs to answer
4. Priority: critical / important / worth considering
Then list the three issues I should resolve before the campaign moves into production.
Campaign brief:
[paste brief here]
A good brief gives the team direction. A challenged brief gives them a stronger campaign.
Happy prompting!
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