Your ICP tells you where to aim.
Your Anti-ICP tells you where not to waste time.
Most marketers burn hours chasing leads that were never going to convert. Wrong budget. Wrong need. Wrong timing.
Building clear Anti-ICP profiles stops you from wasting effort on prospects who drain resources and create support headaches.
Try this prompt:
You are a marketing strategist. Help me build detailed Anti-ICP profiles for my business.
Based on the information below, identify 3 distinct types of prospects I should avoid targeting:
Business details:
- Product/service: [your offering]
- Price point: [your pricing]
- Target market: [current ICP]
- Sales cycle: [typical timeline]
- Common objections: [what you hear most]
For each Anti-ICP profile, provide:
1. Profile name and description
2. Key characteristics and red flags
3. Why they're a poor fit
4. How to spot them early
5. What messaging attracts them (so I can avoid it)
Focus on prospects who waste time, drain resources, or create support headaches.Now you know exactly who to say no to.
Happy prompting!
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