You're competing with teams of 5–10 people. You've got ChatGPT and a to-do list that never ends.
The gap isn't capability. It's how you're using AI.
Most people treat ChatGPT like a search engine or idea generator. That's leaving 80% of its value on the table.
The real leverage comes from treating it like a marketing department — with defined roles, responsibilities, and workflows.
Here's how to reframe it:
Think in roles, not tasks
A real marketing department has:
Marketing Manager: owns strategy, priorities, and decision-making
Content Strategist: plans content direction and themes
Copywriter: produces copy, emails, and messaging
Market Research Analyst: gathers insights and identifies opportunities
SEO Specialist: optimizes for search and traffic
Performance Marketer: reviews data and campaign results
Marketing Assistant: organizes timelines and prioritizes work
ChatGPT can step into every single one of these roles when you prompt it correctly.
Start here
Use this prompt to map your workload into roles:
You are a marketing operations consultant. I'm a solo marketer handling everything.
Help me organize my work into clear roles and identify what ChatGPT can own.
My current workload:
[Paste your weekly tasks, projects, and responsibilities]
For each role you identify:
1. List the core responsibilities
2. Rate how repeatable the work is (high/medium/low)
3. Suggest whether ChatGPT can own it, assist with it, or if I should keep it
Prioritize based on time savings and impact.
Now you've got a department structure, not just a chatbot.
Happy prompting!
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Want to use ChatGPT as your marketing team?
Smart marketers don’t just use ChatGPT to write copy. They use it to run their entire marketing team. How to use ChatGPT as your Marketing Team shows you how. Inside, you'll find 18 key marketing roles mapped to what ChatGPT can realistically handle in each. Whether you’re a solo marketer, consultant, or team lead, this will change the way you delegate to AI. You’ll stop treating ChatGPT like a basic assistant and start acting like a CMO. Get the full guide here →
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