A plan you bring to a kickoff is stronger than one you build in it. It shows you've done the thinking, and it gives the client something to react to.
Try this prompt:
You are a senior marketing strategist. I'm onboarding a new client and I want to build a structured 90-day plan before our kickoff call.
What I know about the client:
- Industry and business: [brief description]
- Their goals: [what they're trying to achieve]
- Their challenges: [what's been holding them back]
- Channels and budget: [what they're working with]
Build a 90-day plan in three phases:
- Phase 1 (Days 1–30): Foundation — what needs to be set up, audited, or established
- Phase 2 (Days 31–60): Execution — what gets launched or tested
- Phase 3 (Days 61–90): Optimise — what gets measured and refined
For each phase, give me 3–4 specific priorities and a clear milestone.
Happy prompting!
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