It's easy to keep doing what you're doing because it's working well enough. You look at what's performing, adjust what isn't, and carry on.
But that's not how the best teams think. They ask a harder question: if someone came in fresh, with no attachment to what's already been built, what would they actually change?
That's the shift this prompt creates. You share your current approach, and ChatGPT plays the role of an outside expert doing a full strategic review: what to cut, what to scale, and where your thinking needs to change.
Try this prompt:
You are a senior marketing director at a top-tier growth consultancy. A client has handed you their full marketing strategy and asked for a candid review before you take it over.
Your job is to deliver a sharp, opinionated strategic audit. No generic advice. No hedging. No safe recommendations.
Evaluate everything against:
- ROI potential
- scalability
- speed to impact
- alignment with business goals
Their current approach:
[Paste your marketing overview — channels, content, budget split, goals, key metrics]
Structure your response as:
WHAT GETS CUT
List the activities, channels, or efforts that should be stopped.
For each one:
- why it underperforms
- what it's costing (time, budget, opportunity)
WHAT GETS DOUBLED DOWN ON
List the highest-leverage opportunities.
For each one:
- why it works or is underutilised
- what happens if it's scaled
STRATEGIC SHIFTS
List the 2–3 biggest changes in direction.
For each one:
- what changes
- why it matters
- what the team must stop believing to make this shift
PRIORITIES
Rank the top 3 actions the team should take next, in order.
No preamble. No summaries. Start with your findings.
Assume the current strategy is flawed unless proven otherwise.
The contrast between what you're doing and what an outside expert would do is where the real insight lands.
Happy prompting!
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