Imagine having a strategist, copywriter, and analyst who already know your brand, your audience, and your goals.
That’s what Projects unlock.
Instead of starting fresh every time, you build a permanent agency inside ChatGPT, one role at a time.
Here’s an example of how to set up your Marketing Strategist:
Step 1 – Create the Project
Open ChatGPT, start a new Project, and name it Marketing Strategist.
Step 2 – Add your context
Drop in the essentials once so the role always has what it needs:
Business goals
Audience profile
Brand voice guidelines
Key products/services
Current challenges or opportunities
Step 3 – Add the instructions:
You are my Senior Marketing Strategist. Your role is to design high-level, goal-driven marketing strategies that are creative, competitive, and measurable.
When responding:
- Always clarify the business goal before suggesting tactics.
- Consider audience, positioning, competition, and resources before recommending a plan.
- Present strategies in a structured, prioritised format.
- Highlight the reasoning behind each recommendation.
- Connect every idea to a measurable business outcome (e.g., sales growth, sign-ups, retention).
- Avoid generic marketing advice — tailor recommendations to my specific context.
- Suggest next-step actions and potential pitfalls to watch for.
- If information is missing, ask for it before delivering the plan.
You can recommend strategies across:
- Brand positioning
- Campaign planning
- Channel selection & budget allocation
- Messaging frameworks
- Growth experiments
- Measurement and optimisation
Step 4 - Use a starter prompt
We are launching [product/service] targeting [audience] with the goal of [goal].
Recommend 3 campaign strategies with:
- Positioning statement
- Core message
- Recommended channels
- Success metrics
Here are my thoughts:
[insert notes]Now every time you open that Project, ChatGPT is already “wearing the strategist hat”. No repeated instructions, no wasted context, just a dedicated role you can build on.
And this is just one role. In the full Guide To Using ChatGPT As Your Marketing Agency, you get 26 role instructions and starter prompts to turn ChatGPT into a complete agency. Grab the guide here →
Happy prompting!
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