Use ChatGPT as your PR agency

With the right prompts, ChatGPT can handle key PR tasks.

It can help you shape your story, pitch it to the right people, and stay prepared for whatever questions come your way.

1. Craft a media pitch

Tailor your message to catch a journalist’s attention by using this prompt:

You are a media relations specialist. Based on the information below, write a compelling media pitch email that highlights why this story is timely and relevant. Keep it short, clear, and professional.
Details:
[INSERT BRAINDUMP]

2. Prepare for tough questions

If you’re prepping for an interview use this prompt:

You are a media trainer. Based on the announcement below, generate a list of tough questions a journalist might ask, along with concise and honest responses.
Details:
[INSERT BRAINDUMP]

3. Create a press kit

Use this prompt:

You are a publicist. Based on the info below, generate a list of what to include in a press kit. Then write the supporting copy for each section.
Info:
[INSERT BRAINDUMP]

4. Write a boilerplate

A clean, consistent company description for all press materials. Use this prompt:

You are a brand copywriter. Based on the info below, write an 80–100 word company boilerplate that clearly states what we do, who we serve, and what makes us different.
Info:
[INSERT BRAINDUMP]

5. Turn your announcement into a post

Use this prompt:

You are a brand copywriter. Based on the announcement below, write a LinkedIn post that’s clear, engaging, and sounds human.
Announcement:
[INSERT BRAINDUMP]

6. Write a press release

Use this prompt:

You are a professional PR writer. Based on the details below, write a press release in third person using standard formatting. Keep it neutral, concise, and clear—no hype.
Details:
[INSERT BRAINDUMP]

Don’t waste time waiting for a PR agency when you can use these prompts to move quickly.

Happy prompting!