By now you’re likely very familiar with ChatGPT’s bland, generic content.
But it’s not AI’s fault.
Most people feed it basic prompts and then wonder why the output sounds like a high school essay.
If your content’s flat, here’s why and what to do about it.
1. You didn’t set the tone
ChatGPT isn’t a mind reader. If you don’t give it a voice, it defaults to generic.
The fix? Tell it how to sound.
Use this prompt:
You are a copywriter with a [INSERT TONE—e.g. bold, witty, no-fluff] voice. Rewrite the content below to match that tone. Keep it sharp and avoid filler.
Content:
[PASTE CONTENT]2. You didn’t give it structure
When there’s no shape, ChatGPT rambles.
If you want something clear and punchy, tell it exactly what format to follow.
Use this prompt:
You are a content strategist. Turn the content below into a structured blog post with a strong hook, clear sections, and a short closing.
Content:
[PASTE CONTENT]3. You didn’t give it an edge
Surface-level input leads to surface-level output.
You need a story. A stat. A sharp opinion. Something with bite.
Use this prompt:
Add a strong example, stat, story, or angle to the content below. Make it more engaging, less generic, but stay true to the core message.
Content:
[PASTE CONTENT]If you want your content to stand out, then give ChatGPT something to work with.
Happy prompting!