Use AI to simulate conversations with customers

Smart marketers don’t guess what their audience thinks. They ask.

With ChatGPT, you can simulate conversations with your target audience to pressure-test your ideas, uncover objections, and refine your copy.

Just use this prompt:

You are [describe your audience – e.g. a small business owner looking for a new email platform].

I’m going to test some messaging with you. Respond naturally, like a real customer.

If something is unclear, boring, or not compelling—say so. Share your honest reactions, questions, and objections.

[insert messaging]

Ask follow-up questions like:

  • “What part of this sounds most/least appealing to you?”

  • “Is anything confusing or missing?”

  • “What questions would you ask before signing up?”

  • “Would you click this CTA?”

It’s like having a focus group of your customers on-hand whenever you need them.

Happy prompting!