Use AI to sharpen your thinking, not replace it

Smart marketers don’t start with a prompt. They start with a point of view.

April 24, 2025

ChatGPT isn’t here to think for you. It’s here to help you think better.

But if you jump in without a clear direction, you’ll just get generic output.

So before you ask for a strategy, a headline, or a plan, start with your own thoughts.

Even if they’re messy.

Use ChatGPT to help clarify, challenge, and sharpen what’s already in your head, not to start from scratch.

Try this prompt:

You are a strategic marketing consultant. Help me turn the notes below into a clearer, more structured version of my idea. Highlight anything that needs clarification, and ask questions that will help develop the thinking.

Notes:
[INSERT YOUR BRAINDUMP]

It’s not about having all the answers. It’s about giving ChatGPT something to work with.

Happy prompting!