Use AI to create your brand strategy

Most people overcomplicate brand strategy.

Workshops. Whiteboards. Endless revisions.

But you don’t need weeks to get clarity.

You just need the right inputs—and one focused session with AI.

Here’s how it works:

Step 1 – Provide context

Before you ask AI to generate your brand strategy, you need to feed it the right context.

Start by pulling together what you already know about your brand: 

✔ What you do
✔ Who you serve
✔ What makes you different
✔ How you want your brand to feel

To make it easier, here’s a questionnaire template you can fill in and attach to your prompt (just fill in what you can):
Brand Strategy Questionnaire

You can also link to or paste in your Marketing Knowledge Base Document if you’ve created one.

Step 2 – Feed your answers into ChatGPT

Use this prompt:

You are a senior brand strategist. Based on the following information, create a full brand strategy that includes:
- Brand Heart
-- Purpose
-- Mission
-- Core Values
-- Positioning Statement
- Brand Essence
-- Brand Archetype
-- Personality Traits
-- Tone of Voice
- Brand Messaging
-- Value Proposition
-- Tagline
-- 3 messaging pillars with supporting points
- A short brand story to tie it all together

Here’s the context:
[Paste/attach your completed brand strategy worksheet and/or context doc]

📌 Tip: Want sharper results? Break it up and run each section as a separate prompt. 

Once you have your output, review and refine, and you’re done.

Smart marketers don’t spend weeks stuck in strategy limbo. They use AI to structure their thinking and move fast.

Happy prompting!