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Use AI as a consultant
Smart marketers don’t brainstorm alone.
Most marketers treat AI like a search engine.
Smart marketers use it like a consultant.
Try having a conversation with it, like you would with a strategist, mentor, or teammate.
Use this prompt:
You are my AI marketing consultant. I need help thinking through [describe your problem or idea].
Key details:
[insert your braindump - include details like your goal/challenge/constraints]
Ask me follow-up questions to refine the approach, and then provide your best recommendations.
Tips for Getting the Best Advice:
Talk to it like a person → Use voice-to-text to make it feel more natural. Talking through problems often leads to better ideas.
Make it challenge you → If the response feels basic, ask: “What’s wrong with this plan? What risks am I overlooking?”
Go deeper → Instead of just getting an answer, follow up: “Can you explain that like I’m presenting it to my boss?”
Refine as you go → If the first response isn’t great, adjust your question and keep iterating.
Happy prompting!