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Imagine your launch is live. A customer has seen the headline and wants to know whether the offer will work for them. They ask a question the campaign doesn’t quite answer. Your teammate has to respond without a script, and the customer’s next question depends on what they say.
That’s a more useful way to prepare than asking everyone to read the final copy. The team gets to try an answer, see where it creates confidence or confusion, and try again before the campaign reaches customers.
Build the simulation from your actual launch materials. Include the approved claims and the things your team must not promise. Then let ChatGPT play the customer, one turn at a time.
Try this prompt:
Build an interactive customer conversation for our sales or support team to rehearse before this campaign launches.
Campaign message: [paste the message]
Offer details, approved claims, and limitations: [paste these]
Target customer: [describe them]
Team practising: [sales or support]
Create a plausible customer who has seen the campaign and has a difficult question about whether the offer fits their situation. Give the customer a specific concern, but don’t reveal it all at once.
Play only the customer. Start with their first question and wait for my teammate’s answer. Let that answer shape what the customer asks next. After each answer, briefly step out of character to show what it clarified, what it muddied, and whether it made a claim our materials support. Then continue the conversation.
After three exchanges, end the simulation. Show the point where the conversation became clearer or more confusing. Suggest one change to the teammate’s answer and, if the campaign itself caused the confusion, one change to the campaign message. Don’t invent product facts or claim this predicts a real customer’s response.
Run it with several teammates. If they stumble at the same point, the issue may be in the campaign, not their answers. Fix that point while there’s still time to change what customers will see.
Happy prompting!
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He has a newsletter on beehiiv. So do Codie Sanchez, Jay Shetty, David Begnaud, Colin & Samir, and Joanna Stern.
They could publish just about anywhere. They chose beehiiv to build a direct connection with the people who want to hear from them most. And you can do the same, whether you’re world-famous or just at the start of your plan for world domination.
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