Most people use ChatGPT the same way for every task.
They ask a question, get an answer and move on.
But different tasks need different approaches. Research needs one type of prompt. Strategy needs another. Execution needs something else entirely.
The OS Compass is a framework that breaks AI into six working modes: Research, Analysis, Strategy, Creation, Evaluation, and Execution.
Each mode changes how you frame the task and the type of output you get.
Once you understand which mode you're in, you'll never waste time on vague prompts again.
Here's how each mode works:
Research Mode
Use ChatGPT as your fast-track researcher. It can scan customer conversations, summarize reports, or surface trends in minutes. Instead of digging through endless sources, you get a curated starting point you can build on.
Example prompt:
You are a market researcher. Analyze these customer reviews and pull out the top 5 recurring complaints. Group them by theme and rank by frequency.
[Paste reviews here]
Example uses:
Scan competitor messaging and identify positioning gaps
Summarize industry reports into key takeaways
Extract patterns from survey data or feedback
Strategy Mode
This is where you set direction. ChatGPT helps you structure messy thoughts into clear plans — marketing strategies, launch roadmaps, campaign angles. You stay in control, but it gives you frameworks and options you might not have seen.
Example prompt:
You are a brand strategist. Based on these pain points, suggest 3 distinct positioning angles for a B2B SaaS product targeting mid-market companies.
Pain points:
[list them]
Example uses:
Build a go-to-market plan for a new product
Define messaging pillars for a rebrand
Map out a content strategy for the next quarter
Creation Mode
Draft the work. From ad copy to email sequences to content outlines, ChatGPT can take your plan and start producing. You'll never publish it raw, but it gets you from blank page to workable draft faster than starting cold.
Example prompt:
You are a copywriter. Write 3 variations of a LinkedIn ad promoting our new feature. Keep it under 100 words. Angle: "Stop guessing, start testing."
Context:
[describe product/audience]
Example uses:
Draft email sequences for a product launch
Create blog outlines with H2s and talking points
Write social posts for a campaign theme
Execution Mode
Package everything into usable deliverables. Briefs for your team, checklists for rollout, timelines for launch. ChatGPT helps you translate strategy into action, so nothing stalls between the idea and the execution.
Example prompt:
You are a project manager. Build a launch checklist for our new campaign. Include pre-launch, launch day, and post-launch tasks with owners and deadlines.
Campaign details:
[describe scope]
Example uses:
Create a creative brief for designers
Build a campaign timeline with key milestones
Draft SOPs for repeatable marketing workflows
Evaluation Mode
Turn ChatGPT into your reviewer. Ask it to critique creative, stress-test messaging, or role-play your audience's reaction. This mode is about spotting weaknesses before they cost you.
Example prompt:
You are a skeptical buyer. Review this landing page headline and tell me what objections or questions would stop you from converting.
Headline:
[paste it]
Example uses:
Stress-test email subject lines for clarity
Get feedback on positioning before launch
Role-play customer objections to refine messaging
Analysis Mode
Move from raw inputs to insight. Feed ChatGPT data, competitor moves, or campaign results and let it compare, contrast, and pull patterns. The goal here isn't new ideas, but sharper thinking from what's already in front of you.
Example prompt:
You are a marketing analyst. Here's performance data from our last 3 campaigns. Identify patterns, compare results, and suggest what we should test next.
[Paste data]
Example uses:
Compare competitor positioning and spot whitespace
Analyze survey responses for buying triggers
Review A/B test results and recommend next steps
Happy prompting!
P.S. Want the full framework plus ready-to-use prompts for every mode? Join the waitlist for the AI Marketing OS here →
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