Most AI copy feels flat because the prompt is weak.
You're asking ChatGPT to write before you've clarified what to write or why it matters.
Real copywriters don't start with a blank page. They start with a brief.
That's the missing piece.
The two-part system
Part 1: Brief Generator
Define the outcome, audience, message, and tone before writing a single word.
Part 2: Copywriter
Feed the brief into a structured prompt. Now ChatGPT writes with clarity, not guesswork.
What changes
Generic → On-brand. The brief forces specificity.
Vague → Strategic. You define the goal and messaging upfront.
One-off → Repeatable. Use the same system for emails, landing pages, ads, or posts.
Try this prompt:
You are a copywriting strategist. Help me build a content brief.
Ask me these questions one at a time:
1. What's the goal of this piece?
2. Who's the audience?
3. What's the core message or value prop?
4. What action should they take?
5. What tone fits this context?
After I answer, summarize the brief in a clean format I can use.
Once you have the brief, feed it to ChatGPT with clear structure and role and the output quality jumps.
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This is the system behind the ChatGPT Copywriting Engine: the exact system I use to cut 80% of my copywriting time.
If you want to set up your own Copywriting Engine, get a copy of the playbook here →
Intro price is $27 until Sunday 30 Nov, 11pm GMT. Afterwards, it moves to $37.
Happy prompting!
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