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Annual planning takes more than deciding what to do next year. There’s performance to review, customer and market context to pull together, competing priorities to weigh, and assumptions to test.
Finding enough time to go beyond the first plausible answer is often the hard part.
That’s where ChatGPT can save you time.
Give it your campaign results, customer insights, and business priorities. Ask it to organize the evidence around the decisions you need to make, then use it to explore the trade-offs.
A useful first step is to see what your existing material says about the year ahead. Which results deserve a closer look? Where do customer insights and performance data tell different stories? Which choices will have the biggest effect on what your team does next?
You can use ChatGPT to prepare that starting point before you begin weighing options.
Use this prompt (share what you have, even if your year-end picture isn’t complete):
I’m starting my 2027 marketing planning. Help me prepare for the strategic discussion, not write the plan.
Here are our 2026 results, customer insights, business priorities, and constraints: [add notes or attach files].
Identify the findings that appear most relevant to planning for 2027. Then suggest the main decisions we may need to make, explaining which evidence bears on each one.
Separate what the material shows from your interpretations. Point out conflicting signals and missing information without filling the gaps yourself. End with three questions that would help us explore our options more deeply.
Review the output for findings it has overstated or context it has missed. Then use its questions to decide where to spend your planning time. The time saved on sorting through material is time you can spend on the decisions themselves.
Happy prompting!
P.S. My ChatGPT Marketing Planning Kit: 2027 Edition gives you a guided way to work through the full planning process with AI.
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