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Marketers rarely have a shortage of ideas. The bottleneck is turning a passing thought into a proposal you can assess, pitch, and put to work.
A project brief asks for decisions you haven’t made yet. First, someone needs to ask the right questions, develop a direction, and make a case for pursuing the idea. That is a useful job for an AI Chief of Staff.
Give it your rough idea and the context you have. After interviewing you, it produces a one-page marketing initiative document (MID) covering the opportunity, audience, objective, proposed approach, evidence, assumptions, and dependencies. It also assesses the developed idea and recommends Proceed, Adjust, or Pass. Adjust comes with a specific alternative; Pass comes with a clear reason.
Now the ideas in your notes have a path forward.
You can see which have a credible direction, which need reshaping, and which aren’t worth pursuing. Approve an MID, and your Chief of Staff can turn it into a project brief. That brief can also become the basis for a stakeholder presentation when the initiative needs support.
Try this prompt:
Act as my AI Chief of Staff. Help me develop this marketing idea into a proposal I can assess.
My rough idea: [paste it]
Business goal and context: [add what you know]
Audience, evidence, and constraints: [add what you have]
Interview me first. Ask up to five questions at a time to understand the opportunity and develop a credible approach. If I don't know an answer, mark it as an open question rather than guessing.
Then produce a one-page marketing initiative document covering the opportunity, audience, objective, proposed approach, evidence, assumptions, and dependencies.
Score the developed idea from 0–2 on audience need, strategic fit, evidence, feasibility, and strength of approach. Explain each score and recommend Proceed, Adjust, or Pass. If you recommend Adjust, propose a specific revised direction. If you recommend Pass, explain why. Flag any serious weakness regardless of the total score.
Stop at the one-pager. Wait for my decision before writing a project brief or stakeholder presentation.
Happy prompting!
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