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A half-written guide might have stalled because the topic was too broad. A campaign outline might have lost its place when priorities changed. Neither is automatically ready to publish, but both may contain research, examples, or a useful point of view.
The key is to separate the material from its original format. A guide with one strong section might become a customer FAQ. An unused campaign concept might become a sales conversation starter. Those are different purposes, not just shorter versions of the same asset.
Choose one abandoned piece and give ChatGPT the draft, its original goal, and what has changed since you started it. Ask for three distinct ways to use the material now, including one outside its original format.
Use this prompt:
Here is an unfinished marketing asset: [paste draft or outline].
It was originally meant to [original goal] for [audience]. We stopped because [reason, if known]. Since then, [relevant changes in our audience, offer, or priorities].
Suggest three genuinely different purposes this material could serve now. At least one must use a different format. For each, identify the strongest existing material, what would need to be created or verified, who it would help, and the decision it could support. Do not assume the draft's claims are current or proven.
Judge the options against a real need. Which one helps a specific audience do something useful? Which requires the least unsupported rewriting? Pick the strongest candidate, then check its facts before you build it.
Happy prompting!
Why are so many brands shifting ad spend to CTV?
People spend more time streaming than they do with cable, social media or video games, and advertisers know it. In fact, according to Advertiser Perceptions and Premion's 2026 CTV/OTT Advertiser Survey, 70% of advertisers are raising CTV budgets in 2026, with much of that budget diverted from social advertising.
For marketers who want a presence in streaming, Roku is the obvious place to go, with scale that speaks for itself. With more than 100 million households representing 47% of all streaming time in the US, Roku easily has more reach than every competitor.
With Roku Ads Manager, you can reach viewers across more than 100 premium apps in a single buy. Combine your customer data with Roku's insights to reach only the households you want, then measure and optimize to your heart's content.
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