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Now on to today’s post…
Your strongest AEO material may be sitting in sales calls, customer questions, research reports, product demonstrations, proposals and conversations with experienced employees.
This information is valuable because it comes from real work. It can reveal the questions customers actually ask, the trade-offs they struggle with and the lessons your company is qualified to explain.
The task is to find it, verify it and make the useful parts public without exposing confidential information.
Try this prompt:
Help me create an internal knowledge inventory for AEO content.
Business: [BUSINESS]
Audience: [AUDIENCE]
Area of expertise: [TOPIC]
Available internal sources: [LIST SALES CALLS, SUPPORT TICKETS, RESEARCH, REPORTS, PROPOSALS, CASE STUDIES, EXPERTS OR OTHER MATERIAL]
For each source, identify:
- The knowledge it may contain
- The customer questions it could answer
- What could make the resulting content original or credible
- Who should verify it
- Privacy, confidentiality or permission risks
- Suitable public content formats
Prioritize sources that contain useful information we can support, not simply the sources that are easiest to turn into content.
You may not need more ideas. You may need a better process for extracting what the company already knows.
Happy prompting!