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A product demo usually shows what your team built. A reverse demo starts with what the customer is trying to achieve.
Suppose you sell a reporting tool. Your demo might walk through dashboards, filters, and exports. But the customer’s desired result is simpler: they want to know which campaign needs attention before the next budget meeting.
Start with that moment. What decision do they need to make? What information would make the decision easier? Where does that information come from? How much work does the customer have to do before they get an answer?
This can reveal a gap in your offer. Perhaps customers have to connect five data sources before they see anything useful. Perhaps they must choose metrics without knowing which ones matter. Removing one of those steps could improve the experience more than adding another feature.
Give ChatGPT a description of the finished result, your current customer journey, and any constraints you know. Then ask it to work backward.
Use this prompt:
Our customer wants to achieve this result: [specific result].
Here is how they currently get there:
[steps]
The information and tools they already have are:
[details]
Our product or service provides:
[details]
Work backward from the result. List the decisions, information, and effort required at each stage. Flag steps that create work without helping the customer make a better decision or reach the result. Suggest one step we could remove, simplify, or handle for them. State what we would need to verify with customers before changing the experience.
Treat the answer as a set of hypotheses. Check the suggested step against customer conversations, support requests, or observed behavior. The best step to remove is one customers actually struggle with.
Happy prompting!
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