In partnership with
Changing a headline from a question to a statement can give you another execution without giving you another idea.
That can be useful when you are refining an established message. It is less useful when you still need to learn which reason to buy matters.
For a fictional appointment product, three hypotheses might be that customers care most about reducing back-and-forth, making booking convenient for clients, or avoiding gaps in the calendar.
Each points toward a different promise and needs different proof. None becomes a good claim simply because ChatGPT can write an ad around it.
Start with customer evidence and approved product facts. Develop the hypotheses before generating the variations.
Help me develop creative hypotheses for [product and audience].
Customer evidence: [attach]
Approved product facts and proof: [attach]
Campaign objective: [details]
Propose three distinct reasons this audience might respond. For each, state the customer belief or problem, supporting evidence, proposed promise and an important uncertainty.
Then write two ad executions for each hypothesis. Keep the offer and intended action consistent so we can understand the message difference.
Explain what a test could teach us and which other factors could affect the result. Do not label any ad a winner before audience results exist.
Choose a test setup appropriate to the budget and available traffic. Keep audience, placement and measurement as comparable as practical, and decide what outcome matters before launching.
The useful result is more than a winning line. It is a clearer understanding of which argument deserves further investment.
Happy prompting!
You're invited to the world's largest virtual email marketing conference.
Become an email marketing GURU for FREE.
GURU Conference, powered by Constant Contact, is back November 12–13. It's 100% virtual and 100% free, and it's packed with tactics you can use right away on newsletters, deliverability, design trends, AI, and what NOT to do with email.
What to expect:
Speakers including Molly Ringwald, Dan Levy, Amy Porterfield, Frank Vella + more
Sessions from world-class marketers at top brands
Networking every day
DJs, world-record breaking, and an alarming amount of rom-com fun!
Last year, 29,000+ marketers joined us. This year is even bigger, and spots are limited.
The best in influencer marketing. And you’re invited.
Get ready for Return on Influence Festival '26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world. October 21, 2026, 10 am - 5 pm ET.