10 prompts for content generation

Smart marketers don’t wait for inspiration.

If you ever find yourself stuck staring at the cursor, trying to come up with something to post, send, or publish...

You don’t need to wait around for a good idea. You just need a solid prompt.

Here are 10 prompts to get you moving.

1 – Come up with content ideas

You are a content strategist. Based on the info below, generate 20 content ideas that would be genuinely useful or interesting to my audience. Group them by theme.
Audience: [INSERT AUDIENCE]
Product/service: [INSERT CONTEXT]
Goal: [e.g. brand awareness, lead gen, conversions]

2 – Turn a list of bullet points into a post

You are a marketing copywriter. Turn the bullet points below into a clear and compelling LinkedIn post.
Make it sound natural, not robotic. Don’t add any filler or buzzwords.

Bullet points: 
[INSERT POINTS]

3 – Write a blog post draft

You are a content writer. Write a first draft of a blog post based on the outline and notes below.
Keep the tone [insert tone] and avoid generic intros or filler.
Outline: 
[INSERT OUTLINE]

Notes: 
[INSERT NOTES]

4 – Expand on a rough idea

You are a content strategist. Expand on the idea below. Flesh out the key points, explain the angle, and show how it could be developed into a strong piece of content.
Rough idea: 
[INSERT IDEA]

5 – Repurpose existing content

You are a content repurposing expert. Turn the content below into:
- 2 LinkedIn posts
- 1 Instagram caption
- 1 tweet thread
- 1 email intro
Keep the tone [INSERT TONE] and make sure each piece is adapted for the platform.
Original content: 
[INSERT]

6 – Write a post in a different tone

You are a copywriter. Rewrite the content below in a [INSERT TONE] tone. Keep the message the same but adjust the language, phrasing, and rhythm.
Content: 
[INSERT]

7 – Create content based on FAQs

You are a content writer. Based on the FAQs below, create 3 post ideas that would address these questions in a helpful and engaging way.
FAQs: 
[INSERT QUESTIONS]

8 – Pull content ideas from a transcript

You are a content strategist. Analyse the transcript below and pull out 10 content ideas that could be developed further. Include a one-line description for each.
Transcript: 
[INSERT]

9 – Write a short-form video script

You are a short-form content writer. Write a script for a [INSERT PLATFORM] video based on the notes below. Keep it short, structured, and punchy.
Notes: 
[INSERT NOTES]

10 – Summarise long content into a post

You are a content summariser. Turn the content below into a short, engaging social media post. Keep it under [INSERT WORD COUNT] words.
Content: 
[INSERT]

Happy prompting!