Most marketers know they need a funnel but struggle to build one that actually works. They skip the foundation — understanding what moves people from stage to stage.
ChatGPT can help you build this systematically.
Here's how:
Step 1: Map customer mindset by stage
Start by understanding what your customer is thinking, feeling, and questioning at each funnel stage.
You are a customer psychology expert. Help me map my customer's mindset through each funnel stage.
For each stage below, describe:
- What they're thinking and feeling
- Key questions they're asking
- What's holding them back from moving forward
- Their primary concerns or objections
Context:
- Product/service: [your offering]
- Target customer: [brief description]
- Industry: [your industry]
Funnel stages to map:
1. Awareness
2. Consideration
3. Decision
4. Purchase
5. Retention
Be specific and realistic about their internal dialogue at each stage.Step 2: Draft messaging and offers per stage
Now translate those insights into content and incentives that move people forward.
Based on the customer mindset map you just created, help me develop messaging and offers for each funnel stage.
For each stage, provide:
- Core message that addresses their mindset
- Specific offer or content type that moves them forward
- Key objections to address
- Proof points or credibility elements needed
Focus on what will actually motivate action, not just what sounds good.Step 3: Choose channels and formats
Match your messaging to the right delivery method for maximum impact.
Now help me determine the best channels and formats for each stage of messaging.
For each funnel stage and its corresponding message, recommend:
- Top 2-3 delivery channels (e.g., email, social, ads, website)
- Best content format (e.g., blog post, video, landing page, webinar)
- Why this combination works for this stage
Consider where my audience spends time and how they prefer to consume information at each stage.
Audience context: [add any relevant details about where they are, how they research, preferred platforms]Now you've got a funnel built around how people actually think and buy.
Happy prompting!
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