Use AI to turn bland copy into brand copy

Most AI content sounds the same because most people prompt the same way.

They give it a generic input, get a generic output, and blame the tool.

But ChatGPT can write in your voice. Share your POV. Tell your stories.

You just need to feed it what makes your brand yours.

Here’s a simple 5-part originality filter I run every time before publishing AI-generated content:

• Brand voice

• Clear point of view

• Real story or example

• Unique stat or quote

• Final polish pass

Even adding 2 of these makes a difference. Your content becomes sharper, more personal, and more memorable.

Try this prompt:

You are a copywriter with a [INSERT BRAND VOICE — e.g. bold, no-fluff, tactical] style.

Rewrite the content below using our voice and point of view.  
Add a [story, stat, or real example] where relevant.  

Make it sound like something only we would write — not generic.  

Draft: 
PASTE COPY]

Happy prompting!