Use AI to audit your content

Like most marketers, you’re likely sitting on a pile of content but have no time to figure out what’s performing and what you should do next.

ChatGPT can help you analyse what worked, spot patterns, and suggest what to create next.

Here’s how:

Step 1 – Gather your content and results

Create a table/spreadsheet of all your content. Include the following details:

• A short title or description

• Format (e.g. blog, LinkedIn post, email)

• Platform (if relevant)

• Key performance results (e.g. likes, shares, opens, clicks)

• Link or full text (optional, but helpful)

Step 2 – Ask ChatGPT to analyse it

Use this prompt:

You are a content strategist. Review the content below and identify:
– Which formats and topics performed best
– Common traits among high-performing content
– Missed opportunities or content gaps
– Any patterns worth noting

Content & results:
[INSERT YOUR LIST]

Step 3 – Get fresh ideas

Now that you know what works, ask for more like it:

Based on this analysis, suggest 10 new content ideas likely to perform well.

Prioritise ideas that match the traits of our best-performing content.

Done. You’ve just turned a pile of past content into a clear plan for what to do next.

Happy prompting!