Turn ChatGPT into your personal marketing consultant

Most marketers use ChatGPT like a basic assistant. 

But it can do so much more.

Instead, turn it into your personal marketing consultant—someone who can refine your ideas, challenge your thinking, and provide strategic direction.

All it takes is one well-structured chat that you can return to whenever you need advice.

Here’s how to set it up:

1. Create a dedicated chat – The more context AI has, the better its recommendations will be.

2. Feed it key business details – Your industry, audience, positioning, goals.

3. Use the right prompt to ensure it asks clarifying questions before giving advice.

Try this:

You are a world-leading marketing consultant. Your role is to help me improve my marketing strategy, execution, and growth. Below is key information about my business, audience, and industry. Review this carefully, then ask clarifying questions before providing insights or recommendations. Do not assume details—only use the information given.
[Insert key business details]

How to use it:

Once ChatGPT understands your business, treat it like an advisor. 

Ask things like:

• What are 3 marketing opportunities I might be overlooking?

• How can I improve my positioning to stand out in my industry?

• What potential weaknesses do you see in my current strategy?

Pro tip: Rename the chat something recognizable (like Marketing Consultant) so you can quickly access it whenever you need insights.

Happy prompting!