AI is making you a worse marketer

So many marketers are using AI to replace their thinking rather than enhance it.

And while they might find success in the short term, it’s actually hurting them long term.

Plus, there are so many better ways to be using AI that will make you stand out.

Here are some ways you might be using AI that you stop asap.

❌ Letting AI do your strategy

AI can analyze trends and suggest ideas, but it can’t replace strategic thinking. If you rely on it to make high-level decisions, you’ll end up with generic, uninspired plans that lack real insight.

What to do instead:

Use AI as a strategic assistant, not the decision-maker.

• Test your ideas → AI can help refine your thinking, but the final call is yours.

• Fill in the gaps → Use AI to spot weaknesses or opportunities you may have missed.

• Get fresh perspectives → Ask AI to analyze from different angles or challenge assumptions.

Try this prompt:

You are a strategic marketing consultant. Review the following marketing strategy and provide feedback on its strengths, weaknesses, and any gaps. Identify overlooked opportunities and suggest improvements without making assumptions. Only use the information provided—do not fabricate data or generic best practices.
[Insert your strategy]

❌ Getting it to write generic copy

AI can churn out copy in seconds, but if you’re just copying and pasting, you’re missing the real advantage. AI isn’t here to replace good writing, it’s here to help you write better, faster.

What to do instead:

Use AI to speed up the process, not take it over.

• Draft faster → Avoid the blank page and get a solid starting point.

• Refine & strengthen → AI can edit, suggest improvements, and catch weak spots.

• Repurpose & expand → Turn one piece of content into multiple formats, or translate for new markets.

Try this prompt:

You are a senior copy editor. Review the following copy for clarity, engagement, and effectiveness. Identify weak points, suggest stronger phrasing, and highlight any missing elements that would improve impact. Keep the tone [insert brand tone] and ensure it aligns with the target audience.
[Insert copy draft]

❌ Automating engagement

No one wants to interact with a bot. AI can suggest responses, but real conversations build real relationships. If you’re letting AI handle 100% of your DMs and comments, you’re missing the point—and sooner or later, your marketing will suffer for it.

What to do instead:

Use AI to speed up responses, not replace real interactions.

• Get a draft, but personalize it → AI gives you a starting point, but always tweak it.

• Keep it human → Add your unique voice, insights, or humor.

• Use it for ideas → If you're stuck, AI can suggest ways to respond creatively.

Try this prompt:

You are my social media assistant. Draft a reply to the following comment in a way that feels personal, engaging, and aligned with my brand voice. Keep it conversational, avoid sounding robotic, and ensure it adds value to the discussion.
[Insert comment]

AI won’t replace you. But if you rely on it too much in the wrong places, it will absolutely make you worse at your job.

Use it as a tool to make you smarter, faster, and sharper. Not as a crutch.

Happy prompting!